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 Why I chose this person: To be perfectly honest, when looking for someone who matched the criteria, I was looking for a hot minute. Finally, my light to the dark tunnel was Dr. Greenaway. But the reason I chose to stick with her was because she has done research on diversity and stereotypes as we were learning in class today. background: Valerie Purdie Greenaway is a social psychologist and professor at Columbia University, where she focuses on stereotypes, identity, diversity (Valerie Purdie Greenaway | Department of Psychology, 2024). She earned her Ph.D. in psychology from Stanford University, in 2004 (Valerie Purdie Greenaway | Department of Psychology, 2024). She was awarded the Columbia University RISE (Research Initiative in Science and Engineering) award in 2013 for her approach to reducing racial achievement gaps (Valerie Purdie-Greenaway | Presidential Scholars, 2022). Research: Valerie Purdie-Greenaway studies how people's social identities and stereotypes affect their ...

Self-serving bias was first defined in 1958 by Fritz Heider. He states that self-serving bias is the tendency to credit ourselves for successes (internal factors) like being smart or being better than others. But we blame external factors like unfair conditions, or bad luck for failures to protect our self-esteem. (Heider 1958). Later a study was conducted by Miller and Ross in 1975, in which participants were given various task with different outcomes. The participants credited themselves for succeeding a task and when they failed, they blamed having unfair conditions (Miller & Ross 1975). This study confirmed that people protect their self-esteem by taking credit for success and shifting blame for failure (Heider 1958).  In a cross-culture study conducted by Amy Mezulis (2004), they found that is most Asian cultures see self-serving bias as unwelcome. Basically, meaning that most people in Asia see self-serving bias as stuck up or not respectful. In the United States we use s...

Integration is the process of bringing together something using aspects of experiences, or mental thoughts into one thought. In order to form impressions, we use two general approaches, which are normative and cognitive. The factors that affect are integration are primacy effects, priming, and the trait negativity effect. In simple terms priming is when people use recently learned information to influence or create impressions. According to Higgins (1977) when we are primed with certain ideas, emotions, or experiences, those specific constructs become more dominant in our thinking. Therefore, it influences how we integrate new information into our existing knowledge structures. Higgins and colleagues tested how priming certain traits influenced how people formed impressions of a person. The experiment was that participants read a list of traits that were either positive or negative. Then, they read a story about a character, who performed actions like skydiving and trying new thing...